La Viennoiserie
L’ÉDITION
Issue 68
Letter from the Creative Director
Bonjour!
Welcome to the kick off of our Spring Summer 23’ season!
I am beyond proud to be celebrating Blue Illusion’s 25th year in retail, and our ‘La Viennoiserie’ collection launches as the first installment of what promises to be a truly magnifque moment for both our brand and the offerings we are about to unveil through the season.
In hommage to a quarter of a decade of French-inspired fashion, our latest line, ‘La Viennoiserie’, explores the history of 19th century Viennese baker, August Zang, who famously brought the croissant into French culture.
So join us, and celebrate the sweetness of life with style that shines— in mint hues, vibrant florals and clean blues.
I can’t wait to continue this journey with you.
Avec amour,
Our favori things!
Delight in the season of celebration.
Bienvenue to a new season of style. Marking our 25th year in retail, Blue Illusion is proud to commence the festivities with our inspired ‘La Viennoiserie’ collection. Fall in love with a symphony soft bleus, mignon mints and lilac hues in our sweet Puff Sleeve Top. Finish your look with a pair of our Full Length Waist Tab Linen Pant, et voila!
A life
of joie
Every woman knows that the perfect dress can uplift, inspire and even transform…
It’s also parfait for making memories in. Meet our love-forever Tiered Maxi Dress, crafted from a beautiful, breathable linen blend, this robe was made to feel superbe in.
La femme moderne
A fresh take on timeless style.
It’s so easy to bask in the beauté of our newest range. The sweetest mint hues, as seen in our Stripe Linen Shirt will add an instant uplift to every wardrobe. Paired back with a simple pant in blanche or denim? C’est si bon!
It’s in the (divine) details
A touch of the prettiest embroidery, bien sûr.
Fall in love with the divine detail of our Embroidered Swing Blouse. A harmony of beautiful colour is seen in its intricate embroidery, crafted in a style that you’ll want to wear time and time again.
Feel-good fashion
Find your ideal balance of comfort and style.
Discover your bliss, whatever that may be— in styles that support your joie de vivre! Functional and fashionable, our Geo Printed Denim Bengajean® offers the delectable comfort only a Blue Illusion Bengajean® can, while our Mixed Linen Floral T-Shirt completes the look in effortless, yet enviable style.
Bleu Illusion
A feel-good shade in a parfait design
Eye-catching yet elegant, our Printed Georgette Dress looks beautiful on every silhouette. Taking inspiration from Parisian café culture, it’s simply ‘trés chic' when paired with our Harli Cross Strap shoe. Ooh, la la!
Spring awakening
Step into a season of happiness.
The coming of Springtime calls for a wardrobe recharge. For an item that will add that ‘je ne sais quoi’ factor to your look, our Timeless Denim Jacket is the answer. Add our must-have Carrelage Silk Scarf and you’re all set for a season of show-stopping style.
The art of style
Create your perfect look in essential blouses, gorgeous ginghams and mignon accessories.
Dressing can be a true art form, one that the French do oh-so-well. A hint of gingham recalls an air of 1950’s femininité— inspired by the likes of Bardot and Karina—while a well placed neckerchief can elevate even the most simple of styles.
Our Favori French Things:
Le Croissant
Not that we ever need an excuse, however, our 25th year of retail, dubbed a ‘saison des célébrations’ is the perfect time to shine a light on all the things we love most about French culture.
After all, it’s the French way of living that inspired the brand you know and love today.
The first thing on our list? Le croissant, of course! Keep reading to discover our les grands favoris when it comes to finding the best croissant in Australia.
Our top spots for the perfect pastry.
Melbourne
Artisanal Bakehouse, Bentleigh
Artisanal Bakehouse is a front-runner for croissant lovers in Bentleigh. Pourquoi? Its run by two ex-Michelin-star pastry chefs! Their authentic range of French pastries are superbe, including their delectable truly gourmand Almond croissants!
313 Centre Rd, Bentleigh VIC 3204
Sydney
Madame & Yves, Clovelly
A bakery that takes croissant-making to new heights, you say? C’est vraie! With bespoke French baking techniques and delicious ingredients including a delectable hazelnut-fuelled Ferrero croissant, this bakery is the answer to your morning indulgence.
343-345 Clovelly Rd, Clovelly NSW 2031
Perth
French Riviera, Ellenbrook
The aura of the South of France is what you’ll find here, with a mélange of premium tasting baked goods, like their mouth-watering lemon meringue croissants. Plain or flavoured, morning or après-midi, you can’t miss the joie you’ll feel while biting into these treasured, buttery delights!
55 Brookmount Dr, Ellenbrook WA 6069
Gold Coast
Paddock Bakery, Miami
Attention, attention … A French-style pâtisserie has landed on the Gold Coast! Where locals flock to digest freshly baked croissants and giant takeaway muffins for the parfait gastronomic experience!
20 Hibiscus Haven, Burleigh Heads QLD 4220
