Letter from The Creative Director
I’m so excited to share our two newest collections with you in this issue of L’Édition. This week we celebrate the spirit of both Cannes and Saint Tropez in a spéciale double issue that will inspire you with beautiful summer style.
At the forefront this season is feminine colour paired with crisp whites, easy breezy silhouettes that feel amazing to wear, and of course— a healthy dose of French-inspired charm!
We’ve created these collections with a wish to bring to our community the beauty of the French Riviera in all its vibrancy, and I can’t wait for you to fall in love with them, as I have.
Take a tour through the south of France in true Blue Illusion style. The glamour of Saint Tropez and Cannes comes alive with our two new collections. Discover the streets, beaches and scenic views of these two destinations in head-to-toe French-inspired style.
“In summer, the song sings itself.” — William Carlos Williams
Crafted from ECO VERO certified rayon, this magnifique Printed Tier Dress is lightweight, comfortable and stylish. Featuring the playful Tropical Floral print of our Saint Tropez collection, this midi-length dress features a 3-tier design, gentle flutter sleeve and hidden pockets at the side. Wear this dress with your favourite accessories like our Matilda Boater Hat and you are ready to walk out the door and onto the beaches of Saint Tropez.
BALMY SUMMER DAYS
Crafted from 100% French linen, this breathable Printed Linen Dress offers summer elegance with ease. In a charming print that is an ode to Cannes, this shift shape dress is a summer wardrobe must-have. Wear it with our Teak Sandal, et voila!
SHOP IN STYLE
Cannes’ Mediterranean climate has inspired the prints and dreamy colours featured in this collection. Lightweight blouses like our Printed Cotton Silk Shirt make a fabulous statement with our Stretch Pencil Skirt in Soft Pink. For those looking to turn heads, the Applique Tiered Dress in Vibrant Red is a showstopping piece. Featuring playful tassel ties and a tiered hem with elegant pleat detail, this dress is an ode to Cannes and its beautiful flowers which decorate every corner of the city.
Fall in love with the easy glamour of our Saint Tropez-inspired, Broderie Tier Cotton Skirt in White. Crafted from 100% cotton, this skirt features an elegant asymmetric tier design and comfortable elasticated waist. For head-to-toe cotton broderie chic, pair this skirt with our Broderie Cotton Shirt.
“Summer passes and one remembers one's exuberance.” — Yoko Ono
A ‘splash’ of colour never goes out of style! Delight in the multicoloured embroidery of our Embellished Linen Kaftan. Pair this dreamy piece with our ultra-comfortable Seersucker Stripe Short in White and Pink for French-inspired chic.
The Palm Print Cotton Silk Dress is a luxurious piece from our Saint Tropez collection. In the luscious Pink Tropical print of the collection, this dress offers a flattering V neckline, hidden pockets and a ¾ sleeve. Wear this charming piece with our Teak Sandal for parfait summer flair.
Our maxi-length Crinkle Cotton Dress in Aquamarine features a lovely textured effect, that means this piece is always ready to wear - perfect for the holiday suitcase! Featuring a high scoop neckline, extended sleeve and sweet lace row detailing, wear it with our Teak Sandal.
FIELDS OF LAVENDER
Crafted from cotton broderie, this shirt offers a combination of timeless beauty and fashion-forward style. Aqua-coloured, it features a high neckline with frill collar, stylish puff sleeve and a feminine, scalloped hem. Pair it with our 7/8 Linen Wide Leg Pant in Aqua and Harli Cross Strap for a magnifique summer look.