Letter from The Creative Director
As the end of the year approaches, so too does our road trip through the south of France, and what a journey it’s been! In celebration of summer, I am thrilled to be sharing with you two new collections, L’été en Provence and Camargue. As well as being delightfully colourful and bold, both of these collections form part of our partnership with One Tree Planted, a not-for-profit organisation focused on global reforestation. For every garment purchased from these collections, a tree will be planted on your behalf. Simultaneously enhance your summer wardrobe and make a difference to our environment.
I hope you enjoy the charming prints and vibrant colour palettes of these new collections. Your chic summer looks are well and truly sorted.
Home to the breathtaking Camargue Regional Natural Park with hundreds of species of birds, wild horses and flamingos, Camargue has inspired this colourful collection with bold new prints including the vibrant Camargue Bloom print.
INTO THE WILDERNESS
Our Lace Embroidered Linen Top in stunning Blue Lake is a summer must-have. Crafted from 100% French linen, this top features gorgeous 3D floral applique, lace inserts and embroidery detailing. Pair it with a smart neckerchief for true French-inspired style.
“Leave the roads; take the trails.” — Pythagoras
Spend a summer in Provence with these inspiring pieces. Our maxi-length Embroidered Linen Cotton Dress is a new style for Blue Illusion, and showcases intricate embroidery, a stylish puff sleeve and a chic matching embroidered belt. Look no further for your summer special occasion event dress.
Add a pop of colour to your summer wardrobe with our Swirl Embroidered Dress and Swirl Embroidered Top. Crafted from 100% cotton these eye-catching pieces feature beautiful embroidery and create the perfect base on which to build an effortless summer look.
Summer en Provence comes alive with the whimsical Fruit Market print of this essential t-shirt. With a comfortable scoop neckline and the vibrant print which is bound to spark conversation, this t-shirt looks fabulous when paired with our Button Detail Linen Pant in Indigo Cross Dye. Try our Fruit Market Cotton Top with the matching skirt and your favourite espadrille for head-to-toe fruity fun.
À LA MODE
Our sleeveless jumpsuit is a summer special event showstopper. An elegant and modern look is instantly yours with this fashionable piece which has been crafted from stretch fabric. It’s also crease-resistant meaning it’s great for travelling. With a smart wrap neckline, pleat detailing at the waist to flatter the figure as well as an attached statement tie, accessorise this beauty to dress it up or down.
BLEU IS BEST
Delicately crafted from cotton gauze, this piece is breathable and light for those balmy days. An updated colour to a Blue Illusion favourite, this French Blue-coloured dress is both feminine and romantic. It features a joli notched neckline with ruffles and a separate slip to wear underneath for additional cover. Pair it with our Saint Louise Espadrille for true summer élégance.
L’été est ma destination préférée – summer is my favourite destination
Discover the fun Neon Floral print of our Printed French Linen Dress and Printed French Linen Pleat Top. Crafted from 100% French linen, these pieces are a celebration of summer and the warmer weather. In chic and much-loved Blue Illusion styles, they have also crafted with comfort and breathability in mind.
I DREAM OF AN ENDLESS SUMMER
Be summer ready in this bright, ultra-comfortable, midi-length t-shirt dress. Featuring a fun Apple colour, this dress offers a new style for Blue Illusion. With a crew neckline, short sleeves and flattering forward side seams, this is a casual summer dress not to be missed.