ISSUE 51
L’ÉDITION
Frejus
frejus
issue 51
L'edition
Letter from The Creative Director
Bonne journée,
How excited we are to share with you our new Fréjus collection! It’s namesake—a charming medieval town on the Côte D’Azure — inspires this exotic and eye-catching compilation.
Shot on location as part of our ‘Riviera Road Trip’ Spring/Summer story, we continue the adventure with vibrant bursts of colour, feel-good silhouettes and distinctive Moroccan tile prints.
This week, I’ll also share a little springtime inspiration with one of my favourite ways to spend a warm afternoon— the humble, timeless picnic. Add a few of your favourite companions and there you have (in my opinion) the perfect Sunday afternoon!
So grab a warm cuppa and find a cozy spot to enjoy our newest issue of L’Édition, I hope our newest range captures your heart the same way that the town of Fréjus has captured mine.
Avec amour,
Fantastique Fréjus
A stunning symphony of colour, make an entrance this spring with our Moroccan Tile Silk Dress. Finished with a flattering silk waist tie, it's versatile, luxurious and trés chic.
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Simply Beautiful
Seeking effortless elegance á la Française? Pair our eye-catching Moroccan Tile T-Shirt with our gorgeous St Jean Linen Culotte in mustard et voila!
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La Joie De Vivre
Celebrate slow living in beautiful silhouettes that marry the modern and féminin ever-so-perfectly. Abigail wears our Embroidered Detail Top and essential Bengajean® Short creating charm with ease.
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Essential Romance
Luxuriously feminine style is abloom in our matching Lace Insert Blouse and Tiered Frill Skirt. Showcasing stunning ruffles, lace and romantic floral embroidery, c’est parfait pour le printemps!
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“Spring adds new life and new beauty to all that is.” — Jessica Harrelson
Exotic Beauté
Enliven your spring look with the exotic beauty of our Multi Ikat Jersey Dress. Crafted from buttery soft ECO VERO™, it’s the ideal combination of classic comfort and eye-catching style.
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A (trés chic) Sight to Behold
Catch a glimpse of gorgeous style in our new Fréjus collection. Our must-have Cotton Embroidered Shirt features delicate embroidery detailing and looks magnifique when paired with our St Jean Linen Culotte in mustard.
Linen Loving
Our favori quintessential French fibre? Linen, of course. Our latest collection reimagines classic linen pieces in modern silhouettes with bursts of bright colour,like our Notched Neck Button Back Top. Pair it with our Summer Linen Culotte for French-inspired beauté.
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With Spring in full bloom, there's no better time for a picnic. Our latest edit is all about basking in the seasons warmth with le perfect picnic. Try one of our baskets (available in boutiques only) for chic picnicking— or check out our current recipe books for inspiration. Pack some gourmet goodies, add our herringbone throw, some good company and you're all set!
Available exclusively in our boutiques, we currently have several gorgeous baskets that make the ideal companion. From your favourite Farmer’s Market to your perfect picnic, these baskets were made to be loved time and time again.
Super soft and stylish, this throw is versatile and perfect for your next picnic. With a lovely herringbone design and solid colour fringing, layer it with other rugs for a luxurious afternoon in the sun.
With 50 simple and classic examples of French cuisine, Lunch in Paris lets you bring the flavour of France to your very own kitchen. Bon appétit!
Dare to be bold in the Ikat French LinenT-Shirt featuring our Multi Ikat print. Crafted from 100% French linen, this top is a punch of colour. Team this vibrant piece with our Linen Culotte in Mustard for style that’s bound to turn heads.
“I love the So Frenchy So Chic Music Festival. It’s truly magical. My fondest memories of it include picnicking with friends, either something we’ve prepared in advance or sampling one of the many great food vendors, all while enjoying the fabulous music." - Donna Guest Founder and Creative Director
En Vogue
Thoughtful details and vibrant colour are at the forefront of our Embroidered Tunic. With its stunning Moroccan embroidery and an on-trend blouson sleeve, this must-have tunic was made to be worn with our signature Bengajean®.
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“A thing of beauty is a joy forever: Its loveliness increases.” — John Keats
Colour Me Happy
Be uplifted by the rich mustard hue of our Button Detail Linen Dress. Crafted from 100% French linen, it softens with every wash, meaning you’ll love and wear this elegant dress time after time.
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