L'ÉDITION

High Summer Edition

Bon Voyage

L'ÉDITION

High Summer Edition

Bon Voyage

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Letter From The Creative Director

As we head into the summer months our collections are inspired by two of the most famed French holiday destinations — the tropical island of Tahiti, and the exotic Morocco. In the spirit of a relaxed yet opulent French summer, our colour palette features bright blues, greens and corals, with vibrant prints for a fun holiday wardrobe.

Bisous,

Donna signature - Blue Illusion CEO

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Bon Voyage

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Carnival

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Tropical Paradise

TROPICAL PARADISE

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The Look

One of our feature prints in this collection is reminiscent of the islands of Tahiti. It is a little holiday away from home, adding fun and flavour to your summer outfit. This print comes in a classic tee, a summer kaftan, and a French-style culotte. Team your print with a fresh white shirt or pant, and a matching espadrille. For something bold, try print on print. Finish the outfit with a pair of our neutral cat-eye sunglasses for a chic summer look.

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COASTAL CHIC

Crisp fresh whites and washed dusty blues are the true essence of sea living. Unwind in one of our striped puff-sleeve shirts, accompanied with a comfortable white Bengajean®. Add an accessory with a burst of colour to offset the clean neutral shades, taking the look from breakfast to brunch.

COASTAL CHIC

Crisp fresh whites and washed dusty blues are the true essence of sea living. Unwind in one of our striped puff-sleeve shirts, accompanied with a comfortable white Bengajean®. Add an accessory with a burst of colour to offset the clean neutral shades, taking the look from breakfast to brunch.

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CORAL DREAM

Allow yourself to press reset and indulge in a statement summer dress. Inspired by the fashion-forward women of Europe, this 100% French Linen dress is crafted in a rich coral red. Lightweight and breathable, this dress teams beautifully with a chunky beaded necklace and a bright espadrille. Add one of our colourful silk scarves for a pop of contrast.

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OCÉAN BLEU

Our new swirl embroidered top is reminiscent of holidays by the sea, or walks through the blue city of Chefchaouen, Morocco. Made from 100% cotton this top is the perfect lightweight option for seaside strolling.  Pair with our new aqua Bengajean® short and a white leather slide for a considered beach look.

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Chefchaouen

Much of French history is steeped in the exquisite holiday destination of Morocco. And there is arguably no lovelier city in Morocco than Chefchaouen – otherwise known as ‘the blue city’. There are many theories as to why this city is blue. Some say it was made this way as an ode to the heavens and the sky, and the deeply mesmerizing Atlantic Sea. As part of the Rif mountains in Morocco’s north where it is cooler and rain is plentiful, the locals are said to have begun painting their houses in bright blue shades to ward off insects. Founded in 1471 as just a small fortress, Chefchaouen is now a bustling beautiful medina. Whatever the reason for its heavenly colour, Chefchaouen remains a deeply charming slice of paradise.

AU PARADIS

Choose your own adventure in our new map print shirt. This stunning detailed print features exquisite detail of the Pacific Ocean and the islands of French Polynesia. A fun twist on our French linen essential shirt, this ink on white top works beautifully over our new peach Bengajean®. Finish the look with a rose gold espadrille and a neutral-tone beaded necklace.

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High Summer Edition

Carnival

High Summer Edition

Carnival

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EN Rouge

EN Rouge

Red is not just a colour, it’s an attitude. Wearing red is all about confidence and loving how you feel. Try our tapered red pant with a calming white linen shirt for a classic crisp look. Or if you’re feeling bold, go full red! Match the pant with our gorgeous new embellished blouse, finishing the look with a straw hat and a flattering espadrille.

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Perfect Paisley

The feature print from our collection is a beautiful rainbow paisley design from the French archives. Created with all of the fun and colour of vintage French fêtes, our latest tier dress shines with a bohemian spirit. Pair with a white leather slide and some of our raffia loop earrings for a breezy, beautiful summer look.

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This exclusive paisley print is a hybrid of festive colours. It is deeply inspired by the Carnival’s of France, in particular the Musée Des Arts Forains and its Belle Époque style funfair’s and vintage carousels. As well as the tier dress, the paisley is also available in a pleat-front top and a linen T-shirt. Team these with a straw bag or some tan flats for a more casual look.

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Boardwalk Bliss

Simplicity is key for summer dressing. Walk straight into the holiday season in our 100% French linen dress, a true staple this season. Lightweight and comfortable, this dress is the perfect canvas for your personal style! Team it casually with a leather slide and straw hat for a perfect beach look. Or dress it up with colour and bold accessories, like our multi-link necklace or some fun multicolour beads.

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La Fête Foraine

Play with colour in a fresh multi-spot shirt. In a crisp white cotton and raglan-sleeve design, this shirt covers you beautifully from the sun while keeping you cool in 100% organic cotton. Paired beautifully with a denim Bengajean® and white espadrille, layered with a full bead necklace and raffia accessory, for the perfect daytime summer look.

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Classy et Cool

Our classic French-style culotte is back in a pistachio colourway. With a matching French linen shirt, both featuring picot detail along the hems. Complete this island-getaway look with a pair of cat-eye sunglasses and an espadrille. For something smart casual try the culotte with a white linen shirt and a feature necklace, the perfect chic occasion outfit.

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“This dress is to me the perfect summer Xmas dress!” – Chyka Keebaugh

As Chyka Keebaugh once said, colour makes people happy! And nothing is more comfortable in summer than a breezy, maxi dress. In collaboration with Chyka, we have created two stunning designs that speak to Chyka’s love of comfort and style. Our flame-red maxi dress has a bohemian feel, with light puff-sleeves and stunning embroidery throughout.

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Perhaps white is more your colour? Our second collaboration piece is inspired by island living. Accompanied by a matching face mask, this 100% French linen dress, will have you loving casual chic dressing

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High Summer Edition

Tropical Paradise

High Summer Edition

Tropical Paradise

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Palm Springs

This collection is full of vibrant colours, inspired by the excitement of summer festivities. Evoking the spirit of holidays by the beach, it features flowing silhouettes and watercolour prints to conjure a tropical mood. With shades of coral, turquoise, palm greens and bright whites, this collection will take you to your own tropical paradise.

The watercolour palm print combines vibrant blues, greens, pinks, and reds. Perfect beach attire, the print is available in our cotton shirt dress, kaftan and cotton t-shirt. Style it with a straw hat and espadrille for a casual seaside outfit, or team with a bright white Bengajean® and coral necklace for a night-time look.

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Birds of Paradise

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Birds of Paradise

The embellished French linen kaftan is the highlight piece of the collection. Embroidered with turquoise and pink shell motifs and colourful embroidered parrots, this festive kaftan will have you turning heads as you enter the room. Match with an elevated espadrille or a vibrant beaded clutch for something fruity.

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Couleurs Vives

Our exclusive parrot print displays colourful jungle foliage, using soft painted strokes and highlights of pretty pinks. Create balance in your look with a white Bengajean® and stylish neutral handbag. Opt for minimal accessories for your overall look and let the brightness of the print speak for itself.

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Pretty in Pink

Celebrate the holiday season in style in the new Silk Blend Smocked Top and Silk Blend Circular Skirt. In a pink and navy diagonal stripe, this outfit works beautifully together for a flowing, off-the-shoulder look. Each item, however, can be worn separately and paired with bright whites, and denims. Try a crisp linen shirt or Bengajean®, for a more casual look.

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Stairway to Heaven

Be inspired by Morocco with bright whites and turquoise blues. Our new pleat detail dress, made from 100% French linen, is the perfect option for summer days or nights. Team it with crisp whites, yellows, and colourful jewellery for a fun tropical look.

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Coral Queen

The classic trapeze jersey dress is back in a new striped Lyocell fabric. Crafted from this natural, wrinkle resistant fabrication, this lightweight dress will see you through the warmer days. Team it with an espadrille and straw bag for a casual day look. Or use your imagination with a range of accessories in bright colours or multicolour beads. This dress was made for layering!

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