Inspired by the romance of the south of France, we introduce our special Summer Edition. Featuring our first collection Romance de Vacances, we focus on feminine designs and luxurious fabrications. From a breathable French linen, to lightweight sustainable cottons, our newest bright colour palette, really illuminates some of Blue Illusion’s timeless classics. Whether you are looking for a stand-out piece such as a floral stripe tunic shirt or a flattering broderie dress for a textured look, this collection celebrates the vibrance and whimsical nature of the warmer season ahead.
Imagine the southern gardens of France abloom with lavender and soft evergreens. Lilac and teal, the dreamy colours of summer, are our favourites this season. Taking inspiration from the burst of seasonal florals, we designed our Print Tunic to feature a cascading floral print, balanced by a classic stripe and statement cuff. Pair back with a white Bengajean® and a neutral accessory for a fresh summer look.
The new warm light of summer means picking the perfect dress to wear. Our sculpted flower print dress is 100% broderie cotton, overlaid by an exclusive hand painted floral print. Falling elegantly from the waist, this design exudes femininity. Match with a nude heel to keep all eyes on the dress or be très chic with a pair of our glass-drop earrings.
Immerse yourself in casual cool, amidst bursts of bright colours. Prints in lustrous blooms take our hearts through the French marketplace, filling our baskets with goodies. Pair a long-sleeved linen shirt with our floral print skirt for a classic European look.
A new watercolor print takes center stage this season, seeing Blue Illusion favourites being reimagined in a bright new colour palette. Our much-loved printed georgette midi dress and slub tee are back in this exclusive new look.
Rosé wine is named after the French word rose, meaning pink. French Rose originated in Bordeaux, however in later years it was Provence that restored the French’s passion for Rosé. It wasn’t long before Spain and other parts of Europe discovered their own deep love for the light pink vin. In southern France Languedoc boasts the world’s biggest wine-growing region, and is now the number one source of French Rosé. For a cool, crisp drop, pick a Rosé from Provence. For something zestier with a hint of berry fruits, look for a Rosé from the Rhône Valley. Whatever your preference, be sure to kick back and indulge in un petit glass in the summer sun.
This season is about revitalizing yourself, and what better way to do so than in a classic French linen. The Pintuck Linen Dress comes in our new ocean blue, with elegant pleat detail throughout. Ever flattering, it can be teamed with a pair of our nude flats or a bright necklace for a more elevated look.
When it comes to bold brights, keep things simple. Our teal Bubble Sleeve Cotton Knit contrasts perfectly to the crisp white of a Bengajean®. Combined with one of our colourful silk scarves and a pair of our whipstitch loafers and you are styled for a full summer’s day.
Our new hand-painted paisley print sets the scene for modern-day bohemia. Teamed with muted blue and green fabrics, it gives an edge to some of our feminine silhouettes. Our latest collection includes the paisley print tee and a gorgeous mosaic linen dress. Choose your bohemian adventure with our twist on classic styles.
This edition is about feminine ease and soft, light colours. Try our French linen shirt in a new painted print with florals of peach, yellow and blue. Match the outfit in similar or neutral hues to create a natural look. White linen pants and a canvas tote compliment the florals perfectly for a crisp, smart casual ensemble.
Set the mood for a tranquil picnic, with lavender and soft blooms. A little wine, cheese and a good book - this is the French way! This bright blue cotton tier dress will take you there. Finish the look by adding our silk scarf in our new painted floral print, which you can wrap around a summer hat or drape around your neck for a true French feel.
There is no more splendid picnic attire than blue-and-white gingham. This gorgeous print features here in our mock-wrap skirt, beautifully synched with a comfortable elastic waist. Dress it up a little with our silver bubble necklace, or stay casual with our fun oui tee and white espadrilles. Add a straw basket bag for a breezy outfit that’s ready for summer strolling.
Ease into a holiday mood with this chic, understated look. Our 100% Cotton Essential Shirt is both flattering and stylish atop our new Bengajean®. Adding a little extra to the classic Bengajean®, the latest update comes with a new frayed edge design. In a slim-fit ¾ length, this Bengajean® is available in a dusty ultramarine blue. With our classic white espadrille and a matching beaded necklace, this is light and effortless Euro-cool.
This print is from the French archives, hand pick by our creative director. The design comes from the late 20th century. Add a little flavour with this mosaic tunic. In a colourful Moroccan-tile print, it pairs beautifully with a denim Bengajean® and a weave tote for a standout leisure look. Keep it comfortable with a pair of our nude espadrilles as you wander beneath the trees.
Life is never dull with a colourful silk kaftan. This ensemble delves into bright, beautiful greens and blues with the essence of lavish jardins. We found this beautiful print in the French archives, originating from The Rue Royal, Lyon, France. At the height of the industry, Lyon, France was the silk capital of all Europe. Thousands of working artists created hand-painted designs for the booming industry. The Rue Royale was the main street at the historic center of original textile art. Designs that were to become silk fashion textiles originated there.
Let the summer festivities begin in our stunning mock-wrap dress. This puff-sleeve floral robe is truly unique, featuring an exclusive heritage print. This original artwork was designed in circa 1869 in a famous French print mill in Alsace exclusive to Blue illusion, this dress is a rare beauty. Compliment the soft florals with pearl earrings or a nude espadrille for a dreamy summer look.
Made from 100% sandwash silk in a French navy, this soft swing dress highlights the body in all the right places. The flutter sleeves add a relaxed feminine feel, creating a chic look that’s perfect for summer. A statement beaded necklace adds elegance, or let the dress speak for itself with a nude heel.