Claude

L’ÉDITION

Issue 70

Letter from the Creative Director

Bonjour,

‍Spring has truly arrived, and with a new season, comes our newest collection.

Drawing inspiration from the world's most celebrated artist, Claude Monet, our latest range, aptly named ’Claude’, infuses the beauty of colour into artful styles that will take you from day to night à la mode.

This week we include an editorial article that uncovers the master behind the collection’s exquisite hero print, Camilla Cicoria, and even gives you a chance to win one of her beautiful works.

From light, airy dresses to eye-catching block colours, we hope you love this collection as much as we enjoyed crafting it for you.

Let the ‘saison des célébrations’ continue!

‍Avec amour,

Eye-catching fashion

Play it chic this spring with gorgeous green pieces that never go out of style.

Much like Monet, the French too understand the magic of colour, especially when it comes to dressing. Crafted from premium French linen, this love-forever dress features an elegant neckline with just the right amount of ‘je ne sais quoi’. For parfait style, pair it with our Harli Cross Strap Shoe.

The power of pink

Embrace your feminine side with sweet and soft shades.

Keep it elegant this spring with our perfectly pink puff-sleeve blouse. Drawing inspiration from Claude Monet’s palette, this pretty top adds a touché of charm when paired with our Gingham Capri Pant. Magnifique!

The coloured heart

Meet our must-have spring trench that will add an artful element to your armoire.

Our colour obsession comes to life in a print that has been co-created by gifted artist Camilla Cicoria. Boasting a reversible style, this stunning linen coat will add that ‘ooh, la la’ factor to every outfit. Add our neon coral shirt, et voilà.

Let the light in

Delight in the joie of spring with the parfait dress to match.

We all know that a beautiful dress has the power to change the way we feel. Our Printed Georgette Dress does just that, adding instant uplift to your style. With its cascading print— reminiscent of the kiss of spring— we have this beauté on high rotation.

A linen love affair

Si Romantique! Meet our limited-edition French linen range.

Be transported to the South of France with timeless French linen pieces. Showcasing our exclusive bouquet print, this collection includes a cuff detail top, our versatile shirt dress, a printed cami and our wear-everywhere linen pants.

“Always it’s spring and everyone’s in love and flowers pick themselves.” — E.E. Cummings

Our Favori French Things:

Claude Monet

Monet is arguably the world’s most celebrated artist, and we understand why!

Coined as the ‘father’ of French Impressionism, Monet’s deep reverence for the natural world has resonated with art lovers around the world and we are no exception.

Our inspired ‘Claude’ collection celebrates the artist's use of soft yet captivating colour, dream-like strokes and admiration of the female form, as seen in his groundbreaking ‘The Woman in the Garden’.

Bringing Monet into modernity.

With Monet’s dreamy garden series in mind, we sought to capture his love of colour and the natural world. For our ‘Claude’ collection, we worked with the masterful Australian artist Camilla Cicoria to create a beautiful hero print as seen across several styles. Camilla’s love of colour and joyous strokes perfectly captured Monet’s essence. C’est si beau!

Camilla Cicioria on her artwork, ‘A Colourful Heart’.

“‘A Colourful Heart’ is a piece that represents my true passion for colour and the wonderful inspiring floral forms found in nature. My colour work is intended to evoke feelings of extreme delight, an overflow of happiness, an instant smile and a feeling of fulfilment. The palette is bold, intense, soft and pure, just like our hearts.

Creating art and seeing how it can positively connect with others is so rewarding, I love to share my joy!”
— Camillia Cicoria, Artist

A note from our designer.

Stephanie Tan, the designer behind our Claude collection talks about how Camille’s ‘A Colourful Heart’ inspired her designs.

"I love the vibrant colours, a mix of fiery reds and oranges against pretty lilacs and greens. I wanted to surround these bursts of colours with vibrant but calm aqua blue. It’s a nod to Monet’s style of impressionist painting but dialling up the vibrancy to give it a fresh edge."
— Stephanie Tan

Your Chance to Win!

In celebration of our 25th year of retail Blue Illusion is giving you the chance to win a limited-edition artwork by Camilla Cicoria. Enter now!

‘Oui! Count me in.’

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