letter from the creative director
I can’t wait to introduce you to our newest collection—Place Vendôme! With a royal history, this stylish plaza in the 1st arrondissement is where you go when you want to experience le luxe parisien. A renowned backdrop for famous films, it’s high-end boutiques, jewellers, and hotels make it a staple of Parisian fashion. And since Parisian style is all about that balance between casual and classy, we’ve paired premium fabrics with elegant silhouettes to bring luxury to your wardrobe in effortless, chic-décontracté fashion.
Enviable in Emerald
Enviable in Emerald
Did you know emeralds are twenty times rarer than diamonds?
The trendy crew neck and Parisian-inspired cut make this knit tank la chemise idéale for those casual moments when you want to feel classy. Featuring a silk blend tailor made for summer weather, you will love the soft feel and elegant drape. Tuck it into our new Linen Wide Leg Pant for le couple parfait!
Belle of the Ball
Look luxurious in
our Print Swing
Dress made with
Our Emerald Floral print and stylish half gathered sleeves bring just the right touch of Place Vendôme royauté to your summer style. With a flattering A-line cut and V neck line, this is la robe parfaite for day or night.
Experience Paris—Audrey Hepburn style
Just like us, Audrey didn’t live in Paris, but Paris lived in her; she embodied l’esprit parisien in the way she indulged in life with joy and grace.
“Oh, but Paris isn’t for changing planes, it’s for changing your outlook, for throwing open the windows and letting in la vie en rose.”
Breakfast at Chaumet
Place Vendôme is synonymous with opulence. Built to commemorate the success of King Louis XIV’s army, it is now famous world-wide for its high-end jewellery. We can’t all afford such luxury items, but we can certainly bask in it Holly Golightly style.
Pick up the perfect flaky croissant from PAUL, grab un café d’exception from Café Nuances, and enjoy your breakfast in the glittering view of Chaumet’s famous tiaras.
Did you know they were commissioned to make jewellery for Emperor Napoleon and Empress Josephine?
PAUL, 25 Av. de l’Opéra, 75001 Paris, France
Café Nuances, 25 Rue Danielle Casanova, 75001 Paris, France
Chaumet, 12 Pl. Vendôme, 75001 Paris, France
La vie en mode
One of the things that made Audrey such an icon of Parisian style was her close relationship with many famous French brands, including Yves Saint Laurent. A few minutes walk from Palais Galliera, another gorgeous fashion museum, you will find Le Musée Yves Saint Laurent Paris. Located in his former fashion house, their mission “to witness the history of the 20th century and the haute couture that accompanied a certain art of living that has now disappeared.” speaks not only to Audrey’s essence, but also to the heart of our brand.
Musée Yves Saint Laurent Paris, 5, avenue Marceau 75116 Paris, France
Unwind at the Ritz
A historic gathering place for many artists, writers, and royalty, the Ritz Paris is also where Audrey filmed much of Love in the Afternoon (1957). Even if you don’t stay the night, live life to the chicest with a cocktail at the Ritz Bar, an ode to How to Steal a Million (1966). Or if you’re just looking to take a small but classy rest, settle into Salon Praust for une tasse de thé just like she did during her press conference for Charade in 1963.
Ritz Paris, 15 place Vendôme 75001 Paris, France
A park with a stylish past
Stroll through Parc Monceau, full of remnants of classical architecture and lush scenery. This natural oasis also happens to be right around the block from Audrey’s residence in Charade, on the eastern end on 5 Avenue Velasquez. Then head to the western gates, down Avenue Van Dyck, turning into Rue Alfred de Vigny; at number 8, if the carriage door is open, wander through the cobbled entrance where you’ll find where Hubert de Givenchy first had his atelier, where an unknown Audrey rang the bell back in 1952.
Parc Monceau, 35 Bd de Courcelles, 75008 Paris, France
Style is in the Details
A classic denim jacket with a slim and tailored look.
A European-inspired design with all the comfort of stretch fabric. This ideal warm-weather jacket is upscaled with quilted details and an antique gold zip-front. For a colour-curated look, pair it with our ultra-soft Embroidered V-Neck T-shirt with stunning floral embroidery and Linen Wide Leg Pant.