letter from the creative director
As we delight in the freshness of summer, we continue our journey through the streets of Paris. Tucked into the 12th arrondissement, the cobblestones and charming macaron-hued houses of Rue Crémieux are a choice destination for fashion blogs and instagram posts, and we understand why! The refined structure of the terraced houses wear their assortment of pastels beautifully. And thus our newest line was born—Bright pops of colour couple sophisticated trims to bring effortless elegance and versatility to your summer wardrobe. We’ve also carefully chosen breathable fabrics and eco-friendly sources to ensure you feel as great as you look.
Pink, Je t'adore
A soft feminine touch crafted from 100% French linen
Meet any occasion feeling comfortable and chic. We love how the soft pink and frill details of this linen blouse elevates the gingham pattern from trendy to timeless. Compliment the look with our slim leg Bengajean® et c’est parfait!
A tender spin on the white T
Stroll into the carefree
Delicate floral prints and a feminine form
This dress perfectly embodies the mignon charm of Rue Crémieux. With a midi-length cut and gathered waist it is both delicate and flattering. Add viscose georgette et voila, just the right amount of shimmer to dazzle for a special occasion.
A mélange of flexibility and sophistication.
Crafted with a stretch linen blend and a classic trim, this jacket is tailor-made to suit those moments when you have work to do and want to look and feel great doing it. We love the way it pairs with our 7/8th Linen Wide Leg Pant. Busy never looked so chic!
Style as a way of life
When musing on the sweet and soft hues that make this street an instagram destination, one can easily be reminded of a box of Ladurée macarons. These delightful treats have their own rich history that perfectly expresses l’esprit Français. Did you know, the first Ladurée tea room became a place for women to gather and socialise? And it was Louis Ernest Ladurée’s wife, Jeanne Souchard, who had the idea.
Un petit histoire of the Macaron
During the late 1800’s, Paris was becoming a centre of cultural change and Ladurées macarons were no exception. As cafés blossomed and attracted high society, the Ladurée family also reinvented their pastry shop, turning it into one of the first tea rooms. With the artistic insight of Jules Cheret, a master of Belle Époque poster art, their tea room took on the iconic bright colours and elegant detailing that it’s still famous for today.
The art of reinvention
Ladurée, much like Blue Illusion, is constantly reimagining while staying true to the core of its brand. In vraie fashion form, twice a year the house invents new flavours with complimentary designs like Rose Cardamom, Passion Fleur de Melilot, and Bitter Almond.
Despite its progressive history, the heart of Ladurée is its devotion to quality. The recipe for their world-class double-decker macarons is a well-kept secret, known only by their head chef. No wonder every bite continues to be a delight to the palette.
“Of course we have evolved the collection, bringing astonishing new flavours with striking colours such as the liquorice macaron which is jet black and which was at the time a revolution, and the Lily of the Valley macaron was unthinkable as well… but the recipe is always the same.”