Merci, Maman

Letter from the Creative Director

Bonjour!

‍I’m honoured to reveal two exquisite collaborations with incredible women and mothers, Catriona Rowntree and Nathalie Lété!

Catriona keeps us warm in chic style this season with three elegant sweaters crafted in cashmere and Australian Merino wool. And, bien sûr, it wouldn't be une fête without Nathalie’s whimsical prints to enliven our homes and hearts.

As a daughter, a mother, and a grandmother, I’m so pleased to present our Mother’s Day campaign honouring three generations of women. Truly, Blue Illusion would not be here without the many mamans who made it possible. From the bottom of my heart, Merci.

Avec Amour,

Luxury Made to Last

Together with Catriona, we’re honouring mothers with truly luxurious pieces that feel as amazing as they look. This collection pairs the softest fabrics with elevated knitwear designs to offer classic, one-of-a-kind wool jumpers. We’re obsessed with the subtle and elegant blouson sleeve and button details.

CASHMERE BLOUSON SLEEVE JUMPER

Catriona Hydrangeas Wool Scarf

Designed to be Shared

Sharing clothes is a special and unique aspect of the mother-daughter bond that we wanted to celebrate in this collaboration. With that in mind, we designed this framboise chic jumper in Catriona’s couleur favori. Its vibrant hue and delicate, feminine accents exude ageless charm.

Jacquard Wool Jumper

The Fresh Face of Knitwear

The elegance of French-inspired style meets the natural wonders of Australia with our new local Merino wool pieces—a match made in style heaven. Très féminine et très choux, the jacquard popcorn design, and frill details make this top a showstopper any woman would love to receive.

Merino Half Sleeve Top

CATRIONA PHONE CROSSBODY BAG

Simply Chic

Catriona Cable Wool Poncho

Exquisite Accessories

Nathalie Lété’s infinite artistry never ceases to surprise us. We’re so delighted to offer this rare collection of accessories for Mother’s Day featuring her enchanting prints.

Between moody black backdrops accentuating her colouful work and soft pinks offering added feminine charm, which would you choose?

DISCOVER ALL ACCESSORIES

Les Belles Fleurs

Celebrated French artiste Nathalie Lété’s sensational floral print blossoms against a backdrop of moody black in this stunning cardigan. Made of breathable 100% cotton, the neat fit and cropped length offer chic, trans-seasonal style to elevate your outfits year-round.

NATHALIE LÉTÉ CARDIGAN

Inspired Sleepwear

The Roseraie du Jardin de Bagatelle in Paris inspired this meaningful print, where Nathalie would walk with her mum on Mother’s Day. In France, Mother’s Day is in late May, when the roses are in full bloom. The romance of those special days can be felt in its bold, joyeux design.

Swiper demo

Avec Amour

Blue Illusion Winter PJ

Nathalie Lété Velour Robe

Nathalie Lété Winter PJ

Gifts She’ll Love

The list of truly curated gifts is endless, from exquisite, intricately beaded cosmetic bags to classically French-inspired toiletry and homeware. We’ve pulled out all the stops to ensure you find that perfect item that says, “merci, maman” to the incredible women in your life.

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