Eau De Parfum

L’ÉDITION

Issue 73

Letter from the Creative Director

Bonjour!

‍Fragrance is sometimes said to be the poetry of the gods. No place better represents that ethereal charm than southern France, the birthplace of modern perfume. Our newest collection invites you to ride the winds of the French Rivera through farms of May rose, jasmine, and lavender. This range is an excuse to indulge in the sweet scents of the world’s most iconic perfumes and beautiful clothes inspired by them.

In Eau de Parfum, we uncover the essence of France’s famous aromas and reimagine them through bright florals, soft, feminine silhouettes, and delicate detailing. Lively colours contrast with moody, complex tones to unfold the many layers of femininity against a backdrop of lightweight and enduring fabrics. This collection was designed to offer casual elegance and botanical notes to your spring wardrobe!

‍Avec amour,

The Fragrance of Femininity

Women’s perfumes were often crafted to have a bright, refreshing effect.

We chose a Tiffany-adjacent Aqua blue that is both lavish and uplifting. Crafted in 100% French linen, this easy summer dress captures the provincial charm of Grasse, France, while lace trimming, and a gold shell buckle offer added notes of sophistication.

Spring Essence

Effortless, breathable, and elegant—spring styling should be that simple.

Crafted in 100% French linen with cotton lining, this dress is the ultimate breezy go-to. Side pockets and self-fabricated buttons add further charme, while dainty florals waft from the dress's skirt up along the borders and sleeves like perfume fills the air.

Floral Notes

A captivating blend of luxury fabrics and belles fleurs.

White floral is a particular blend of flowers in fragrances known for its mesmerising power. As an ode to white florals, we crafted this top in 100% white French linen complemented by a bouquet of florals. The cutaway V neckline and relaxed fit flatter the feminine figure and pair elegantly with wide-leg pants.

Une Belle Rose

This collection embraces simple and alluring designs.

Pleat detailing adds notes of fresh petals to this top’s simple and feminine design. An easy and jolie spring top, the silky fabric blend drapes gracefully for facile charm. We love how the bold Hot Pink pairs with this collection’s Spring Bouquet 7/8^th Bengajean® for a flirty, signature style.

The Scent of Sophistication

A mélange of moody tones and intricate detailing.

Parfait for day and night, Eau de Parfum’s Cotton Broderie Shift Dress is a nod to the more decadent perfumes whose heady blends permeate a sense of mystery. In moonlit Cobalt Blue with an elegant stand collar and V neckline, this dress is for the days when you want to feel extra glamorous.

Elegant Undertones

French linen and delicate detailing make this blouse Eau de Parfum’s tour de force.

The white-on-white lace, cut-out, and embroidery details offer an understated charme that exudes gentle elegance. A celebration of France’s warm, floral perfumes, this blouse pairs beautifully with the Summer Blue and botanical Bengajean 3/4 Wide Leg.

Our Favori French Things:

Iconic Perfumes

As we continue our ‘saison des célébrations’ celebrating 25 years in retail, we trace four famous French scents that permeate this collection.

The History of French Perfumes has deep roots in the French Riviera. Tucked into the hills north of Cannes lies Grasse, France, where even now ⅔ of France’s natural aromas are produced. Due to its micro-climate, ideal for flowers, Grasse is often called the cradle of perfumery. Among the many fragrances it has produced is Chanel No. 5, the first on our list.

Chanel No. 5

Revered as the ultimate scent for women, Chanel No. 5 exudes an undeniable femininity. Marilyn Monroe famously referenced it in an interview in 1953 as her favourite thing to wear to bed, but its origin is even more revolutionary. Chanel No. 5 is the first perfume launched by Coco Chanel in 1921 as a bid to create a scent that represents the modern woman.

Pair Chanel No. 5 with Eau de Parfum’s Cotton Crinkle shirt for an added spritz of femininity.

Yves Saint Laurent Opium

In contrast to Chanel No. 5’s bright, floral notes of May rose and jasmine comes Yves Saint Laurent’s complex and alluring Opium. Formulated from a rich blend of patchouli, myrrh, and vanilla, this parfum was crafted in tandem with Saint Laurent’s Autumn-Winter 1977 collection inspired by China. Opium explores the depth of femininity.

Pair Yves Saint Laurent Opium with this collection’s Cotton Broderie Shift Dress for alluring undertones.

Dior J’Adore

Dior House of Perfume also has a long history in Grasse, where they cultivate flowers used in J’adore. Arguably the most iconic perfume of House of Dior, J’Adore is made from a flirty blend of ylang ylang, Damascus rose, and jasmine and emits a feminine opulence.

Pair Dior J’Adore with Eau de Parfum’s Lace Insert French Linen Dress for a scent of sophistication.

Lancôme La Vie Est Belle

Meaning “life is beautiful,” La Vie Est Belle is a warm and floral parfum that has become the star of Lancôme’s perfumes. With traces of iris, orange blossom, and vanilla, this uplifting scent was formulated to bring happiness and inspiration to others. La Vie Est Belle permeates a sense of freedom and excitement, urging the wearer to walk their own path.

Pair La Vie Est Belle with this collection’s Border Print French Linen Dress for a burst of freshness.

TOP