Blue Illusion often extends itself beyond just the clothing, with community and charity projects. Can you talk about what’s next on the horizon?

Steph, how long have you been leading the Blue Illusion design team, and can you tell us about how your journey in the design team began?

STEPH: I have been with Blue Illusion for 4 1/2 years now. I actually first joined as a cover for someone on maternity leave, so it was initially going to be a short stay— but I thought what a great opportunity to join a great company. Over time the role evolved and became permanent, and I’ve had the privilege of working with a growing team of designers. Here I am, 4 years later, managing the team and supporting their growth.

DONNA: At the time we went from 1 designer doing absolutely everything, to now a team of 6 designers who work really well together. Which is incredible, and adds so much value to the team. It’s constantly evolving

What was the significance of creating the Bastille Day collection this year?

DONNA: Every year we celebrate Bastille, and the colours of Bastille. This year we were fortunate enough to be at the Bastille in Paris to photograph this collection.

STEPH: For me, every year is a new opportunity to do something different. I’m always thinking about how we can push the brand further with each year. This year really celebrates what I love about Paris. I can relate to Donna’s story about her first trip, staying in a small hotel. I remember my first trip, the upholstery at the hotel I stayed in was a charming Toile De Jouy. You can see that inspiration in this years collection. I really wanted to create Parisian feminine/classic style while keeping it relaxed and easy to wear. What I love about designing for Blue Illusion is that I have that creative freedom, the designs can be eclectic.

DONNA: Yes! It’s the element of surprise! We love creating special pieces that surprise our customer. We never want to feel like we are in a box. We aren’t too serious, we want to be fun, practical, and on trend.

STEPH: We push the boundaries, yes.

Can you tell us what your favourite pieces are from the collection and what you’ll be wearing them with?

STEPH: My favourite piece is the Toile De Jouy Dress, it’s very special to me. And I love the simplicity of the twist jersey top as well. I love a high neckline, its elegance. I also really love the tweed knit suit, it’s different, and a nod to Chanel

DONNA: Me too! I’ll definitely be wearing the tweed jacket, it’s so simple over a shirt with my favourite Bengajean or the matching skirt. It’s a bit retro and feels really on trend right now.