Letter from The Creative Director
This week we introduced our latest collection, inspired by the eclectic and iconic Grand Palais. As a vibrant hub in the heart of Paris, we felt this location served as the perfect inspiration for a mid-year mood-boosting range.
The cool winter blues of our new denim and chambray strike a wonderful balance with the liveliness of our hero Grand Floral print. Pops of red and forest green round out this collection, resulting in a rich and bold palette that comes together beautifully. This collection, I think, captures a lightness and brightness of mood, even in the depth of winter. I hope you love it as much as we loved creating it for you,
Immerse yourself in the mood-boosting properties of our Grand Floral print, a bold nature-inspired composition with beautiful bursts of colour. Crafted from cotton corduroy, this thoughtfully designed dress features a fashionable blouson sleeve and side pockets. Pair it with our Emmanuel Choc Zip Ankle Boot, et voila!
“People don’t notice whether it’s winter or summer when they’re happy.” - Chekhov
The Impeccable Elegance of Ink
Our favori French ink shade will effortlessly compliment every wardrobe this season. Crafted with Terry cotton, our new longline cardigan features a chic puff sleeve and charming pockets, parfait for when you need that extra layer during l’hiver.
It’s a Blue Jean Kind of Dream
Endlessly cool, our blue hues of the season are a denim-lover’s dream. Louise wears our new Jacquard Denim Bengajean and matching Timeless Jacquard Denim Jacket with the whimsical weave of our Embroidered Chambray Shirt, available in-store and online now.
With nature as our perpetual muse, the charming jardin of the Grand Palais inspired this season’s feel-good shade of forest green. Our sweet Shirred Cotton Blouse showcases shirring at the yoke with a feminine frill. Pair it with our Bengajean and Emmanuel Choc Zip Ankle Boot for instant beauty.
La Beauté du Vert
“In the midst of winter, I found there was, within me, an invincible summer.” - Camus
Paris’s Hidden Gems
Inspired by the eclectic brilliance of the Grand Palais, which is currently closed for renovation, this week we share a few of the Blue Illusion teams’ favourite secret spots in Paris.
Shakespeare and Co
Jardin du Palais Royal
Musée des Arts Forains
The Charm of Chambray
Indulge in the cool and crisp tones of our latest collection with our must-have Embroidered Chambray Shirt. An elegant twist on the classic, this très chic shirt showcases a beautiful weave detail with lace insert embroidery. C’est parfait for the weekend when paired with our Bengajean blanc and Verona Weave Plimsol.
Delight in the delicate warmth of our exclusive Grand Floral print, showcased on our Lace Trim Blouse. Crafted with earth-friendly Better Cotton, this exquisite shirt features a fashionable statement sleeve with lace inserts. For everyday elegance, wear it with our essential Bengajean and Jolie Pearl Heel Boot. Magnifique!