issue 42


Letter from The Creative Director


This week we introduced our latest collection, inspired by the eclectic and iconic Grand Palais. As a vibrant hub in the heart of Paris, we felt this location served as the perfect inspiration for a mid-year mood-boosting range.

The cool winter blues of our new denim and chambray strike a wonderful balance with the liveliness of our hero Grand Floral print. Pops of red and forest green round out this collection, resulting in a rich and bold palette that comes together beautifully. This collection, I think, captures a lightness and brightness of mood, even in the depth of winter. I hope you love it as much as we loved creating it for you,

Avec amour,

Donna - Creative director signature

Le Bonheur

complete the look

Immerse yourself in the mood-boosting properties of our Grand Floral print, a bold nature-inspired composition with beautiful bursts of colour. Crafted from cotton corduroy, this thoughtfully designed dress features a fashionable blouson sleeve and side pockets. Pair it with our Emmanuel Choc Zip Ankle Boot, et voila!

“People don’t notice whether it’s winter or summer when they’re happy.” - Chekhov

The Impeccable Elegance of Ink

Our favori French ink shade will effortlessly compliment every wardrobe this season. Crafted with Terry cotton, our new longline cardigan features a chic puff sleeve and charming pockets, parfait for when you need that extra layer during l’hiver.

complete the look

complete the look

It’s a Blue Jean Kind of Dream

Endlessly cool, our blue hues of the season are a denim-lover’s dream. Louise wears our new Jacquard Denim Bengajean and matching Timeless Jacquard Denim Jacket with the whimsical weave of our Embroidered Chambray Shirt, available in-store and online now.

complete the look

With nature as our perpetual muse, the charming jardin of the Grand Palais inspired this season’s feel-good shade of forest green. Our sweet Shirred Cotton Blouse showcases shirring at the yoke with a feminine frill. Pair it with our Bengajean and Emmanuel Choc Zip Ankle Boot for instant beauty.

La Beauté du Vert

complete the look

“In the midst of winter, I found there was, within me, an invincible summer.” - Camus

Paris’s Hidden Gems

Inspired by the eclectic brilliance of the Grand Palais, which is currently closed for renovation, this week we share a few of the Blue Illusion teams’ favourite secret spots in Paris.

Shakespeare and Co

George Whitman, expat literary patron, bequeathed his Left-bank bookstore to his daughter Sylvia in 2011 following his death. Apart from some subtle renovations, it remains the rich and rambling bohemian hub that has nurtured, nourished, and often housed writers and readers since the beat era. The books here are to be browsed and bought, including the thoughtfully curated section on Paris (which should be your first stop!), followed by the vast shelves of every novel you’ll ever want to read.

Jardin du Palais Royal

Found in the political and historical landmark of the Palais Royal, one could argue that its gardens are where the true charm of this must-visit location lies. A simple stroll around the grounds is absolutely blissful, while the charming boutiques and eateries at the Palais make it a perfect lunchtime destination.

Musée des Arts Forains

An enchanting world for every child at heart, the private (be sure to book ahead!) Musée des Arts Forains or Museum of Fairground Arts invites you into the decadent decor of carnival arts, spanning from the mid 19th century into the 20th century. With its delightful assortment of carousel animals, gypsy fortune tellers, automatons and fairground organs, this hidden treasure seeks to transport its visitors to another world and succeeds. And each year for 10 days they open to the public for the Festival du Merveilleux.

Fuente Médici

Built in 1630 for Queen Marie De Médici, this stunning and shaded oasis is relatively unknown, even to the locals. There’s an air of mystery, a dreaminess about the fountain, which depicts a mythological scene between Cyclops Polyphemus and lovers Galatea and Acis. Lined by towering plane trees, it’s a magical place to take refuge from the summer sun, pull out a good book and soak up the surrounding history.

The Charm of Chambray

Indulge in the cool and crisp tones of our latest collection with our must-have Embroidered Chambray Shirt. An elegant twist on the classic, this très chic shirt showcases a beautiful weave detail with lace insert embroidery. C’est parfait for the weekend when paired with our Bengajean blanc and Verona Weave Plimsol.

complete the look

Flowers Forever

Delight in the delicate warmth of our exclusive Grand Floral print, showcased  on our Lace Trim Blouse. Crafted with earth-friendly Better Cotton, this exquisite shirt features a fashionable statement sleeve with lace inserts. For everyday elegance, wear it with our essential Bengajean and Jolie Pearl Heel Boot. Magnifique!

complete the look

complete the look

Rouge, Rouge et Rouge

Oh, la la! Warm up this winter in our fantastically fiery tones, like the rouge of our Cashmere Cable Jumper. Louise wears hers with our eco-chic Quilted Puffer Trench Coat and our stunning Ochre Border Square Scarf.

complete the look

complete the look