L'ÉDITION

Le style Français
que nous aimons

ISSUE 09

L'ÉDITION

Le style Français
que nous aimons

ISSUE 09

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Letter From The Creative Director

Bustling streets, boulevards lined by chic boutiques, lovely cafes and beautiful architecture, Paris is a labyrinthine happy place for everyone. Art, fashion, and culture all come together beautifully, in the magnificent capital of France- Oui, it's Paris. This collection pays homage to French style we love, set in the scene of the iconic City of Lights. Navy, white and red, reimagined in stripes, spots, and block colours, for must-have timeless looks. Longline shirts, classic pinstripe pants and feminine dresses, add the perfect amount of style and character to any wardrobe. Think strolls along the pebble streets of Paris, with the mystery of adventure and a free spirited mood.

Bisous,

Donna signature - Blue Illusion CEO

Essentially Chic

With spring around the corner and temperatures on the rise, it's time to look to relaxed yet beautifully feminine pieces for effortless dressing. After months of wearing casual stay-at-home leisurewear, the need for easy outfits are upon us. Can easy also be stylish? It can! Try pairing a floaty dress, in classic French navy, with a white sneaker for a fresh casual look.

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Fun Facts About Paris

1. To see every piece of artwork in the Louvre (spending just 30 seconds at each), you’d be there for 35 days straight.

2. There’s an underground lake beneath the Paris opera house.

3. Paris has the most libraries in the world.

4. The Notre-Dame is the most visited monument in Paris.

5. The city of light hasn’t always been called Paris. it was formerly called Lutetia until 360 AD when it took on its tribe name: Parisii.

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Comfy, cosy, glamourous and extremely vogue-like, a faux fur vest is a great alternative to a coat. As the seasons start to change, transseasonal layers start to play a big role in your wardrobe. The Sleeveless Wool Mix Vest can look both casual and elevated, depending on how you wear it. For a really ladylike look, wear it over a soft or sheer dress. To define your beautiful silhouette with a touch more masculinity, pair it back with a long line shirt and pinstripe pant. The faux fur collar is also removable, for even more versatility.

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The embroidery in our folk print story was also designed by French Artisans in Lyon. This vibrant paisley print was produced by an Alsacian mill, established in the 19th century in France. Make a statement by pairing this shirt with the new haute red Bengajean®.

Complete the look

For a more elevated take on leisurewear opt for an incredibly soft, monochromatic pant and jacket combo. Add a pop of colour with a rouge bag and a bold scarf.

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Invest in pieces that mix function and fashion. In this collection, we have curated a selection of easy separates in bold, yet timeless hues. When paired together, they make a fun alternative to your everyday Athleisure.

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Our newest ponchos come in luxurious fine Merino wool,  in a rich crimson and navy, complementing the tones in this quintessentially French collection.

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When in doubt, stick to neutrals. For an understated yet eye-catching casual look, style a multi-tone poncho, with a classic Bengajean®. Add a bit of interest with a textured tan handbag.

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